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It also recently acquired Tailcat to launch Brave Search, so it can provide a privacy-focussed alternative to Google Chrome and Google Search. Brave in January announced it had passed 50 million monthly active users, which is still a fraction of Chrome's 3.3 billion users across desktop and mobile.īrave's business model relies on privacy-protecting ads that can pay publishers and users with Basic Attention Tokens (BAT) when users pay attention to ads. "Fingerprinting is here to stay and the removal of third-party cookies indeed does not impact on this technique," says Olejnik.įeatures: Chromium-based | Blocks third-party ad trackers | Blocks cookiesīrave is a Chromium-based browser that by default blocks ads, fingerprinting and ad-trackers. Google's FLoC (Federated Learning of Cohorts) substitute for third-party cookies, which Google plans to block in 2022, is being trialed now with some Chrome users in the US and other markets except Europe, where Google recently admitted FLoC might not be compatible with the EU's General Data Protection Regulation (GDPR).īut FLoC won't solve the problem of browser fingerprinting. They warned that Google's and Facebook's tighter grip on online advertising today makes the practice of re-identification through browsing histories an even more pressing privacy problem today. Researchers from Firefox-maker Mozilla emulated his study in 2020 with 52,000 Firefox users, which confirmed Olejnik's findings. Lukasz Olejnik, an independent privacy researcher and consultant, who led a large-scale study in 2009-2011 that found web browsing histories can be used by online ad companies to fingerprint individual browsers over time. Unfortunately, there's no easy way yet to ensure total privacy through browsers, according to Dr. While Chrome is by far the most widely used browser in the world, there are alternative browsers and ways to improve your privacy when using Chrome. Closeīig changes are afoot in the ad-sponsored web, and the browser has become a key battleground for end-user privacy. If you see inaccuracies in our content, please report the mistake via this form. If we have made an error or published misleading information, we will correct or clarify the article. Our editors thoroughly review and fact-check every article to ensure that our content meets the highest standards. Our goal is to deliver the most accurate information and the most knowledgeable advice possible in order to help you make smarter buying decisions on tech gear and a wide array of products and services. ZDNET's editorial team writes on behalf of you, our reader. Indeed, we follow strict guidelines that ensure our editorial content is never influenced by advertisers. Neither ZDNET nor the author are compensated for these independent reviews. This helps support our work, but does not affect what we cover or how, and it does not affect the price you pay. When you click through from our site to a retailer and buy a product or service, we may earn affiliate commissions. And we pore over customer reviews to find out what matters to real people who already own and use the products and services we’re assessing.
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